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Apps and websites for small businesses.

Live in 24 hours. Changes the same day. You own all of it.

$750 website$2,500 app and website

Founding price for our first 3 clients. Pay when it’s live.

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Paul Plawin

Paul Plawin builds every project.Ex-RSM software engineer. Virginia Tech.

01

Bailar and Bailar Studio

Live at bailar.site (opens in a new tab)

Our own Latin dance platform. Dancers find tonight’s social on the web, Android and TV. Studio owners run their studio with Bailar Studio, live on the App Store and Google Play for iPhone, iPad, Mac and Android.

Bailar TV app showing tonight’s featured social and a row of upcoming events.
TV app: tonight’s events on the big screen.tv.bailar.site · captured 14 Oct 2026Swipe through events near you.bailar.site

What we built

  • Bailar Studio. Classes, students and payments for studio owners, on iPhone, iPad, Mac and Android.
  • Discovery. A calendar, swipe and map of every social, in 80+ languages.
  • One codebase for every app, the TV and the back office.
Bailar TV app showing tonight’s featured social and a row of upcoming events.
TV app: tonight’s events on the big screen.tv.bailar.site · captured 14 Oct 2026
App Store listing header for Bailar Studio.
Bailar Studio on the App Store, for iPhone, iPad and Mac.apps.apple.com · captured 13 Oct 2026
Backstage landing page for studio owners: “The dancers are already here. Put your studio in front of them.”
Backstage, the studio back office on the web. A studio owner claims the studio, publishes the week’s classes and socials, and takes payments.studio.getbailar.com · captured 13 Oct 2026
Bailar web app home on a phone with events picked for the dancer.
bailar.site on a phone.bailar.site
Swipe discovery screen in the Bailar web app.
Swipe through events near you.bailar.site

Where it runs

Google Play, the Galaxy Store, the Amazon Appstore, the Microsoft Store and the App Store, plus bailar.site and tv.bailar.site in any browser.

Every app and store link

The full Bailar build →

02

Nex-Gen Performance

Delivered, not yet on the academy’s domain. Preview at nexgen-performance.pages.dev (opens in a new tab).

A soccer and goalkeeper academy in Northern Virginia: the website, a booking app and an assistant on the coach’s own Mac.

Nex-Gen Performance home page with its headline over a photo of the academy’s coaches and athletes.
Home page.nexgen-performance.pages.dev · captured 13 Oct 2026On a phone, Call and Book stay pinned to the bottom.nexgen-performance.pages.dev

What we built

  • Phone first. Call and Book stay pinned to the bottom of the screen.
  • Programs and coaches, filterable by sport.
  • Session requests that land in the coaches’ inbox.
  • Their own photos of their coaches, athletes and gym. No stock images.

The full Nex-Gen build →

03

Tapes & Trees

Live at tapesandtrees.com (opens in a new tab)

A home-movie business in Vienna, Virginia: the storefront, a private website for each family’s tapes, and the pipeline behind it.

Tapes & Trees home page: “We turn your home movies into a website you own,” then the starting price.
The storefront, with the price up front.tapesandtrees.com · captured 14 Oct 2026A sample Family Movie Site on a phone.demo.tapesandtrees.com

What we built

  • The storefront. Prices, drop-off or pickup booking, gift certificates, a pay page and an owner dashboard.
  • Family Movie Sites. Each family’s tapes become a private website, searchable by name, place and year, with a family tree linked to the scenes. Each opens only with its own link and family code.
  • The pipeline. A capture station records the tapes, speech is transcribed on our own computers, and Claude titles the scenes. Working files are deleted 30 days after delivery.
  • The Proof Ledger. Family history research where an ancestor counts only when a primary record proves the link.
Sample family movie site with highlight cards from home movies of the 1940s and 1950s.
A sample Family Movie Site, made from public-domain home movies.demo.tapesandtrees.com · captured 13 Oct 2026
The sample family movie site on a phone, with highlight cards from home movies.
A sample Family Movie Site on a phone.demo.tapesandtrees.com

The full Tapes & Trees build →

04

Booking site for a moving and power-washing crew

Preview, not launched yet. Payments run in Stripe test mode.

Real open times, fixed-price packages and payment up front, for a moving and power-washing crew.

Pick a day and time: October and November calendars with open days marked, and three open start times for the chosen day.
Open days and start times, worked out from how many crews are free.Preview build · captured 13 Oct 2026
Booking on a phone: four steps, service, time, details and pay, with power washing selected.
Booking on a phone: service, time, details, pay.Preview build
The job
Replace the back-and-forth over texts with real availability, booking and payment in one go.
For
A moving, junk removal and power washing crew in Northern Virginia
Built with
Next.js 15, Tailwind, Cloudflare Pages Functions and Durable Objects, Stripe Checkout, Cloudflare Turnstile

What we built

  • Packages. Fixed prices per service, with add-ons.
  • Open times calculated from crew capacity.
  • Prepayment in full through Stripe Checkout.
  • An owner dashboard for the schedule.
  • Before and after sliders from the crew’s own jobs, and a bot check on every booking.
05

Website and apps for a private lacrosse coach

Website: preview, not launched yet. Apps: in development, not in the app stores.

A website plus parent and coach apps, so families book lessons without a marketplace cut.

Prices page: “What lessons cost,” with one, three and five lesson packages and a book button on each.
Prices up front, and a book button on every package.Preview build · captured 13 Oct 2026
Chat with the coach’s assistant answering what a five-lesson package costs and what to bring.
The assistant answers from the coach’s own prices and policies.Development build on iPhone · 8 Oct 2026
The job
Give a one-coach business the booking and messaging tools of an academy.
For
A private lacrosse coach in Northern Virginia
Built with
Next.js 15, Cloudflare Pages, React Native, Expo, Supabase

What we built

  • The website, with prices, how a lesson runs, the coach’s background, reviews and booking.
  • An athlete and parent app for finding and booking lessons.
  • A coach app for the schedule, requests and messages.
  • An assistant that answers from the coach’s own locations, prices and policies.

One platform, two businesses

The apps run on the Nex-Gen 2.0 platform (see 02), in the coach’s own colors, with their own backend and accounts. Building the platform once means the next business starts from software that already works.

06

Social events app

Prototype on a private server. Not a live product.

A working prototype for a DC social events startup: swipe events, invite friends, chat and map, on web, iOS and Android.

Event card for a Latin night at a Washington lounge with buttons to pass or join.
Event feed: I’m down, or not the move.Prototype on a private server · captured 13 Oct 2026
Map of the DC area with clustered event markers.
Real public events on a map of the DC area.Prototype on a private server
The job
Show a startup its next app working, not as a mockup.
For
A social events startup in the DC area
Built with
Next.js 15, React 19, SQLite, MapLibre, React Native, Expo

What we built

  • Real public events fill the feed, so a new city never starts empty.
  • A native twin that matches 244 of the web prototype’s 247 features, each checked in the iOS simulator.

People and badge counts in the prototype come from a demo community the app labels as demo. The events are real public listings.

Also built

Photography site

A portfolio and booking site for a Miami photographer: shoot types, underwater work and a booking request form.

Delivered.

Open source

Litter Log

Tells your cats apart on the Litter-Robot 4 or 5 you already have, from the robot’s scale and any Ring camera, with a clip of each visit. It runs free on an old laptop at home. No new robot and no subscription.

Free and open source (AGPL-3.0). github.com/plawinpaul-cmd/litter-log (opens in a new tab)

How a project works

Price
$750 for a website, $2,500 for an app and its website. Fixed in writing before we start.
Founding clients
Our first three clients pay nothing until it’s live and they’re happy. We ask for an honest review in return, shown with the price they paid.
Time
A first version on your phone in 24 hours. Our last five websites each took under a week.
Changes
Ask for a change and it goes live the same day whenever we can.
You own it
The code, the domain and every account are in your name from day one.
After launch
You pay your hosting directly, usually under $100 a month for an app. Help from us is optional.
An iPhone home-screen folder named LaunchOwn.AI: Bailar, Bailar Studio, Nex-Gen, Tapes and Litter Log, with the rest blurred for privacy.
Apps we built, on Paul’s iPhone.Home screen, 15 Oct 2026
Paul Plawin

Who builds it

You work with Paul from the first call to launch. He also builds Bailar, the apps above. Northern Virginia, clients anywhere in the US.

hello@launchown.ai

Start a project

A few lines is enough. Paul replies within one business day.

Prefer email? hello@launchown.ai